Description

Understanding how mixed methods research is undertaken within a specific research community: The case of business studies

JOSÉ F MOLINA-AZORÍN

Department of Business Management, University of Alicante – Campus San Vicente, Alicante, Spain

ABSTRACT

Mixed methods research is becoming an increasingly popular approach in several fields. However, its application in business management has not been studied. The author reviews the application of mixed methods research in this field, showing the main purposes and designs used. An analysis of 99 mixed methods studies reveals opportunities associated with the application of this approach for the novice researcher. Several exemplary studies are described and recommendations are offered about how to use mixed methods research.

Keywords: mixed methods research, purposes, designs, priority, implementation, exemplars, business management.